What is Direction?

‍

Direction, in a general sense, refers to the process of guiding and managing a creative project, performance, or production. It involves overseeing and coordinating various aspects to achieve a specific vision or goal. Direction can be applied to various fields, including film, theater, music, dance, events, and business.

‍

The Process of Direction (What to Expect):

‍

1. Vision and Concept: The Director starts by developing a clear vision and concept for the project. He defines the artistic or creative direction, establishing the tone, style, and overall desired outcome. This vision serves as a guiding principle throughout the entire process.

‍

2. Casting and Talent Management: In projects involving performers or actors, directors are responsible for casting the right individuals who can bring the client’s vision to life. The Director will evaluate auditions, conduct rehearsals, provide guidance, and manage the performance of the talent. Director Feliciano will work closely with the performers to elicit the desired emotions, expressions, and interpretations.

‍

3. Communication and Collaboration: The Director must effectively communicate his vision and ideas to the creative team, crew, or participants. He will work closely with writers, designers, technicians, and other stakeholders to align their efforts towards the common goal. Collaboration and clear communication ensure a cohesive and unified approach throughout the project.

‍

4. Blocking and Staging: In theater and film, directors determine the movement and positioning of actors or performers on the stage or set. This process, known as blocking, involves planning and organizing the physical aspects of the performance or scene. The Director considers the spatial relationships, blocking sequences, and the overall visual composition to enhance storytelling and create dynamic performances.

‍

5. Script Analysis and Interpretation: The Director analyzes scripts or creative material to understand the characters, plot, themes, and subtext. He interprets the text, identifies key moments, and makes creative decisions regarding pacing, tone, and character development. The Director will bring his own artistic interpretation and perspective to the material, shaping its realization.

‍

6. Visual and Aesthetic Direction: The Director establishes the visual style, aesthetics, and overall look of a project. He works closely with production designers, cinematographers, costume designers, and other visual artists to create a cohesive visual language that supports the narrative or concept. The Director ensures that the visual elements align with the intended emotional and storytelling impact.

‍

7. Rehearsals and Performance Guidance: The Director conducts rehearsals or run-throughs to refine the performance, timing, blocking, and overall execution. He will provide feedback, guidance, and motivation to the performers, helping them develop their characters and deliver impactful performances. The Director may also adjust and fine-tune aspects of the production based on the feedback received during rehearsals.

‍

8. Technical and Production Coordination: The Director collaborates with technical and production teams to ensure that all technical aspects are seamlessly integrated. He works closely with lighting designers, sound engineers, stage managers, and other technicians to achieve the desired technical execution and coordination. The Director will oversee the technical rehearsals and ensure that all technical elements support the artistic vision.

‍

9. Overall Project Management: The Director is responsible for managing the overall project timeline, budget, and resources. He makes strategic decisions, problem-solves, and adapts to challenges that arise during the production process. The Director will ensure that the project stays on track, meets deadlines, and aligns with the intended artistic or business objectives for the client’s vision.

‍

BTS with ProhiVision's Performance Coach and The Owner of RED Wall Studios: