What is Photography?

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Photography is the art and practice of capturing and creating visual images using a camera. It involves the use of light, composition, and technical skills to capture and preserve moments, scenes, and subjects in a visual form. Photographers employ various techniques, equipment, and creative approaches to create compelling and meaningful photographs.

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The Process of Photography (What to Expect):

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1. Composition: ProhiVision Productions considers composition to create visually appealing and balanced images. We employ principles such as the rule of thirds, leading lines, symmetry, and framing to guide the viewer's eye and create a harmonious arrangement of elements within the frame.

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2. Lighting: Understanding and manipulating light is essential in photography. ProhiVision Productions works with natural light or artificial lighting to create the desired mood, highlight specific areas, and control shadows. We consider the direction, intensity, color, and quality of light to enhance the subject and create visual impact.

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3. Exposure: ProhiVision Productions adjusts the camera settings, including aperture, shutter speed, and ISO, to achieve the desired exposure. Proper exposure ensures that the image is neither too bright nor too dark, and details are captured accurately. Balancing exposure allows photographers to convey the intended atmosphere and capture the subject with clarity.

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4. Focus and Depth of Field: ProhiVision Productions control focus to bring attention to specific areas of the image. We use techniques such as selective focus or depth of field to create a sense of depth and separation between the subject and the background. Controlling focus allows ProhiVision to emphasize key elements and create visual impact.

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5. Subject and Perspective: ProhiVision Productions chooses subjects and determines the perspective from which we capture them. We highly consider the subject's characteristics, story, and desired message to frame it effectively. Exploring different angles, viewpoints, and vantage points adds visual interest and can evoke different emotions or narratives.

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6. Post-processing: ProhiVision Productions often use image editing software to enhance and refine their photographs. We will adjust parameters such as brightness, contrast, saturation, and sharpness to achieve the desired visual effect. Post-processing also involves cropping, retouching, and applying creative filters or effects to enhance the image's overall appearance.

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7. Genre and Style: ProhiVision Productions encompasses various genres, including landscape, portrait, street, documentary, fashion, wildlife, and more. We often specialize in one or more genres and develop a unique style that reflects the client’s artistic vision and personal expression. The choice of genre and style influences the subject matter, composition, and overall aesthetic of the photographs.

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8. Storytelling and Emotion: ProhiVision Productions have the ability to tell stories and evoke emotions through their images. We focus on capturing moments, expressions, and scenes that convey narratives, moods, or evoke specific feelings. Thoughtful composition, timing, and an understanding of the subject allows ProhiVision to create photographs that resonate with viewers.

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Example Work: